How Rambøll Group continues to succeed with their global Employee Advocacy Program.


Rambøll Water showed the way

As a +900 employees division in Rambøll Group, Rambøll Water was the first division to jump aboard Sociuu. 


Under the motto: “Let’s start a party”  Rambøll’s audiences should find it fun, interesting and relevant to digest Rambøll content on social media. 


The initial focus areas was set to be general awareness containing articles and news, employer branding, and thought leadership.


Here are the quick facts for Rambøll’s EA program


Users enrolled


Avg. Engagement Rate

€ 133.000

EMV 2019

Key takeaways

Outstanding employee engagement rates

Rambøll has experienced very high employee engagement rates, exceeding both industry standards and benchmarks.

Exercising “quality over quantity” content wise has contributed vastly to employees engagement, and doing that from the start has enabled them to sustain and develop employee engagement rates.


Educating employees & stakeholders was essential

At early stages, it was essential to educate both employees as well as key stakeholders in the opportunities with employee advocacy – but also, the limitations as employees and their professional networks were a channel with vast opportunities, thus fragile if not handled properly.


The learning was that content relevance had to match employees field of work, interests and expertise to – again – match audiences in the employees professional networks.


“When starting with employee advocacy, I chased stakeholders for content – now, they come to me asking to include their content in Sociuu”

— Martin Zoffman, Communications Manager, Rambøll Water

Going global in 2 weeks

Based on Rambøll Water’s success with Sociuu, it was rolled out globally within the Rambøll Group.


In an organisation with +13.000 employees spread on many locations and business units, it was vital for Rambøll that the platform could scale and cater according to their needs – which was fully possible with Sociuu. 


All employees were on-boarded within 2 weeks and +50 admins were trained, ready to manage and post content in Sociuu.



Simple, engaging & measurable

As with any large corporation, high employee engagement is vital to attract business and talents.


To be able to create and sustain high employee engagement, the efforts needs to tap naturally into the workflow of employees; and not be hindered by yet another login, more or less useless apps or other time consuming prerequisites required for employees to be able to engage.


Sociuu has overcome this for Rambøll Group as it is designed based on simplicity in use – both for employees and admins. 


Outperforming corporate social media presences

Besides the branding, the presence and awareness created by actively involving employees in Rambøll’s social media efforts, employee advocacy has outperformed their corporate social media presences by lengths.


Even if this was foreseen, as the collected professional networks of Rambøll employees vastly exceeds their total number of company followers, employees can now activate and boost content from Rambøll’s corporate web and social media presences. 


Rambøll is now –  and moving forward – seeing increased internal interest from HR, CSR and more business units wanting to join in on Sociuu to create employee engagement in their areas as well.



About Rambøll

Ramboll is a leading engineering, design and consultancy company founded in Denmark in 1945. The company employs more than 13,000 experts globally and has especially strong representation in the Nordics, UK, North America, Continental Europe, Middle East and Asia-Pacific.