Employee Advocacy Glossary

The employee advocacy definition is; the promotion of your company by the people who work for it. People advocate for their employers on social media. Read more on Employee Advocacy and its importance here

 

Employer branding is the process of managing and influencing your reputation as an employer among job seekers, employees and key stakeholders.

 

It encompasses everything you do to position your organization as an employer of choice.

 

Your employer brand is your organization’s reputation as an employer. In simpler terms, it’s what job seekers and employees really think of you and it’s what they tell their friends and family when you aren’t around.

 

 

Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.

This sales technique enables better sales lead generation and sales prospecting process and eliminates the need for cold calling. Building and maintaining relationships is easier within the network that you and your customer trust.

 

Employee Engagement is when an employee choose to share company content on Social media based upon a invitation sent by the company Employee Advocacy program

 

Employee Engagement rate is a simple calculation of the proportion of employees sharing company content relative to the invited employees 

 

Earned Media Value represents a monetary value based on clicks/video views gained in your employee advocacy program corresponding to average CPC (cost-per-click) values on social media. Calculate your own EMV right here

 

Open rate is the relative share of email opens / email sent

 

Adoption is the count of employees engaging one or more times based on invitations through the employee advocacy program

Adoption rate is the percentage of employees engaging one or more times compared to the total number of invited employees

Frequency is the number of post invitations you create and send monthly to your employees