How did we calculate these numbers?
Earned media value (EMV) is a method to calculate the value of branded content gained through marketing or PR efforts, that is not paid media (not advertising).
We are using the average engagement rate and the average click rate per post (as documented in the in the
2020 benchmark study) multiplied with (your variables as above) the number of post you invite your employee to share on a monthly basis and your average CPC for paid media.