Educating employees & stakeholders was essential
At early stages, it was essential to educate both employees as well as key stakeholders in the opportunities with employee advocacy – but also, the limitations as employees and their professional networks were a channel with vast opportunities, thus fragile if not handled properly.
The learning was that content relevance had to match employees field of work, interests and expertise to – again – match audiences in the employees professional networks.
“When starting with employee advocacy, I chased stakeholders for content – now, they come to me asking to include their content in Sociuu”
— Martin Zoffman, Communications Manager, Rambøll Water
Going global in 2 weeks
Based on Rambøll Water’s success with Sociuu, it was rolled out globally within the Rambøll Group.
In an organisation with +13.000 employees spread on many locations and business units, it was vital for Rambøll that the platform could scale and cater according to their needs – which was fully possible with Sociuu.
All employees were on-boarded within 2 weeks and +50 admins were trained, ready to manage and post content in Sociuu.
Simple, engaging & measurable
As with any large corporation, high employee engagement is vital to attract business and talents.
To be able to create and sustain high employee engagement, the efforts needs to tap naturally into the workflow of employees; and not be hindered by yet another login, more or less useless apps or other time consuming prerequisites required for employees to be able to engage.
Sociuu has overcome this for Rambøll Group as it is designed based on simplicity in use – both for employees and admins.
Outperforming corporate social media presences
Besides the branding, the presence and awareness created by actively involving employees in Rambøll’s social media efforts, employee advocacy has outperformed their corporate social media presences by lengths.
Even if this was foreseen, as the collected professional networks of Rambøll employees vastly exceeds their total number of company followers, employees can now activate and boost content from Rambøll’s corporate web and social media presences.
Rambøll is now – and moving forward – seeing increased internal interest from HR, CSR and more business units wanting to join in on Sociuu to create employee engagement in their areas as well.
