Successful implementation of Employee Advocacy increases both SOV and engagement
Walter Tools successfully implemented an employee-driven advocacy program, resulting in an 81% engagement rate from 69 participating employees. Through this program, employees shared 840 posts, with 48% generated through employee-driven advocacy. This strategy significantly increased Walter Tools’ social media reach and engagement, resulting in a higher Share of Voice in the industry.
Statement:
“After 6 months of POC, the results have been convincing, not only ROI but also employee engagement. I’m particularly amazed that all adopted users are using the personal SociuuHub and generating 1/3 of earned media value as employee-driven advocacy.”
-Aline Gekeler
