- By empowering employees as brand ambassadors, the company amplified its social media presence and engagement.
- Strong leadership support and the use of the Sociuu platform helped align global teams, positioning the program as a key driver of future growth and success.
Leveraging employee advocacy for greater visibility and strong employer branding
twoday aimed to leverage employee advocacy to strengthen its employer brand, boost online visibility, drive significant web traffic, and attract potential job candidates.
By empowering employees as brand ambassadors, twoday sought to amplify its share of voice on social media, by increasing employee engagement and generating valuable earned media. The program led to thousands of employee-generated posts, significantly boosting brand awareness and driving millions of views from stakeholders, which ultimately enhanced twoday’s online presence and influence.
twoday is a trusted international provider of business-critical IT solutions, offering comprehensive consultancy services to a diverse range of industries across both the private and public sectors. With over 30 offices across 5 countries, they operate as a cohesive team under the twoday brand, delivering cutting-edge solutions on a global scale.
At the heart of twoday’s success are its people. Their dedicated teams bring expertise, creativity, and a passion for technology to every project, ensuring innovative and tailored solutions for their clients. Specializing in areas like Data & AI, Cloud Platforms and Security, and Digital Engineering, twoday combines its people-first approach with advanced tech to boost performance, enhance security, and enable scalability for businesses of all sizes.
We’ve been thrilled to support twoday in building a powerful employee advocacy program that has delivered exceptional results.
The dedicated twoday-team has enrolled 500 co-workers, transforming them into engaged brand ambassadors who amplify twoday’s online presence and significantly strengthen employer branding. Through Sociuu’s platform, twoday has sparked excitement, gamification, and a shared voice among employees, driving remarkable visibility and engagement.
twoday’s leadership has also embraced the program at the highest strategic levels, recognizing employee advocacy as one of the key initiatives in Employer branding strategy. This focus from senior management highlights the value and impact of a well-implemented advocacy program.
By leveraging Sociuu’s tools, twoday has successfully aligned teams across multiple locations, creating a solid foundation for the future. As they prepare to make employee advocacy an integrated part of their business strategy, we’re excited to see their continued growth and success.
“Our employee advocacy team has truly exceeded expectations. With 500 co-workers enrolled, their commitment to the program has been outstanding, and the results speak for themselves.”
– Sandra Kauneckė, Employer Branding Manager | twoday Group.
Empowering employees to drive brand visibility, global engagement, and a flourishing ambassador mindset
Building a program and structure via the tool, that makes global resonance:
“The impact on our employer branding has been tremendous. Our employees have become our most powerful brand ambassadors, helping us enhance our online visibility and engagement in ways we couldn’t have imagined.
Collaboration is everything to us, and here we have felt a close and responsive collaboration with the Sociuu support team, which consistently provides quick and professional help, whether it’s resolving technical issues or offering valuable optimization recommendations. Their dedication and responsiveness have made a significant difference in our experience, ensuring we get the most out of the platform.
Sociuu has been very beneficial for us. Utilizing Sociuu has truly built a foundation from the button-up, equipping our employees with the advocate mindset. We hoped to see the great results we see on all the posts we share with our colleagues, but what was an exciting and even greater and faster benefit, than we had ever hoped, was also seeing how much this program trained and motivated our employees to also start posting by themselves – much more than the content we provide for them.
Encouraging them to share sparked an amazing organic journey also, sharing great insights and stories from their daily work.”
