Not being first-movers on social has advantages
Sampension was not “first-movers” on social media, as both maturity and the importance of having all employees along were more important than just doing “something”.
Letting pension & finance experts be brand ambassadors
Sampension’s knowledgable employees are pension and finance experts, with vast knowledge and deep insights.
Matching that with branding on social media was a challenging task. In order to make this happen, it was vital that the stories and content was “on par”, to create engagement amongst employees.
“Our efforts in keeping a high employee engagement is greatly supported by Sociuu. It’s a simple, intuitive and measurable way to engage our employees in our presences on social media”
— Søren P. Espersen, Director Communication, Marketing & HR
Sampension’s launch on facebook
Sampension saw a fit with Sociuu, as they were about to launch a facebook presence and identified that involving employees would be beneficial. In doing so, it was easy to create internal awareness and participation by introducing Sociuu alongside Sampension’s extended social media channels.
Learning social media
Accordingly, Sampension offered all employees LinkedIn training providing them with tips and how-to’s, which successfully has provided employees with confidence in how-to ‘act’ on social media professionally, and also when interacting with the brand – and using Sociuu to share relevant content with their professional networks.