Within NNE, employees have been encouraged to become ambassadors dedicated to increasing NNE’s social media presence for their thought leading solutions, employer branding and talent attraction.
“By using Sociuu, we have ensured 69% employee engagement among the ambassadors by regularly encourage ambassadors to grow, maintain and engage with their professional networks. By tracking adaption, engagement and content performance through Sociuu, we can now modify and adjust our programme based on insights and statistics”
— Sara Louise Barnholdt, Marketing and Communications Consultant at NNE.
We don’t sell products – we sell expertise
“We don’t sell products – we sell expertise. So, engaging our employees and enabling them to build their personal brand online, are key for us to realize our vision of being a market and thought leader. Using Sociuu is fast and easy which leaves room to focus on harder and more demanding tasks, while it also enables us to both support our ambassadors and measure the efforts and results”, says Sara Louise Barnholdt.
Increase brand awareness and engagement
Thus a strong brand in the industry, Sociuu easily enables NNE to increase brand awareness and engagement. “We see that our employees are more likely to participate when there is easy to use and a consistent brand message. Sociuu allows us both”, says Sara Louise Barnholdt. And “it has also given them the confidence to start posting more of their own ‘personal’ content on LinkedIn”, she ends.