6 Years of employee Advocacy Laid The Foundation

Before using Sociuu, Kammeradvokaten/Poul Schmith had great insights and results from its existing employee ambassador programme, where 40+ employees had committed themselves to a 2-year volunteer engagement.

 

Digital ambassadors and ‘talent spotters’

The program gives the employees a tool box to be digital ambassadors, co-creators of content and branding and also included a mandate to issue a ‘fast-track’ card or career coaching-invitation to talents spotted by the ambassadors, enabling spotted talents to be fast-tracked or guided on to recruitment.

 

About 700 employees use Sociuu

Taking advantage of an already well-performing ambassador program, employee engagement was not a major concern to Kammeradvokaten/Poul Schmith. But it was vital that the distribution of shareable content to employees was simple, precise and safe, which Sociuu catered for by tapping into the existing workflow via mail, making it time-efficient and simple for employees to participate.

+500K

EMV DKK

700

Employees active

15.000

Clicks in a year

+20%

Engagement & Visibility

Key takeaways

Taking advantage of an already well-performing ambassador program, employee engagement was not a major concern to Kammeradvokaten/Poul Schmith.

It was vital that the distribution of shareable content to employees was simple, precise and safe. Sociuu catered for this by tapping into the existing workflow via mail, making it time-efficient and simple for employees to participate.

 

Extended areas of use

With Sociuu, Kammeradvokaten/Poul Schmith has easily extended its digital ambassador program to include all employees – and further increased use areas to encompass branding, relations building, thought leadership, employer branding and recruitment.

“Our employees are the most reliable source that we have, and they are an important voice in strengthening the firm’s brand”

— Michelle Daring, Digital Communication Consultant

Measurement & learnings

‘Going digital’ with employee advocacy, Kammeradvokaten/Poul Schmith has benefitted from real time statistics internally and externally, which has provided ongoing learnings used to positively adjust and optimise content and agendas to fit its audiences.

Vast increase in reach & engagement

Sociuu has provided a vast increase in reach and engagement – just five months after implementation, the reach, engagement and visibility on social media increased by more than 20% and the organic engagement has vastly outperformed paid and sponsored content.

About Kammeradvokaten

With a staff of about 700 employees, Kammeradvokaten/Poul Schmith is Denmark’s largest and leading full-service law firms. In addition to advising private Danish and international clients, the firm has been the preferred legal adviser to the Danish Government since 1936.

 

Country

Denmark

Industry

Legal