In today’s digital age, social media plays a crucial role in shaping a company’s brand image and reputation. However, a traditional push-based approach to social media marketing can only do so much. That’s why we proposed a new addition to Croonwolter&dros digital strategy – Employee Advocacy.

By combining traditional push messages with employee-driven advocacy pull, Croonwolter&dros were able to significantly enhance the impact of their social media activities and reach a wider audience.


Adoption Rate


Earned Media Value in 6 months



Key takeaways

Harnessing the power of Employee Advocacy to significantly boost reach and impact in Social Media channels

Boosting Social Media with Employee Advocacy

By harnessing the power of Employee Advocacy, Croonwolter&dros were able to significantly boost the reach and impact of their social media content. With employees advocating for the brand on their personal social media accounts, Croonwolter&dros could tap into new networks and reach a wider audience.

Additionally, the content shared by employees is often more trusted and credible than content shared by the company directly, as it comes from a real person with personal experience and knowledge.

The Sociuu addon to our Brandwatch social media platform is a brilliant way to leverage the effect of social media content. The system set-up and implementation were a smooth and hassle-free process with super service from Sociuu. We are thrilled with our team who have embraced the Employee advocacy program far beyond our expectations and secured outstanding results. -Beau Bauman