AFAS is a Dutch family-owned software company specializing in enterprise resource planning (ERP) solutions, helping businesses streamline administrative processes like HR, finance, and payroll. Known for its innovative approach, AFAS prioritizes automation, efficiency, and a strong corporate culture. With a focus on digital transformation, the company actively invests in brand visibility and employee engagement. To amplify its branding efforts and optimize social media reach, AFAS has integrated Sociuu with Brandwatch, creating a seamless employee advocacy strategy. AFAS is well known in the Netherlands and has automation as one of the key elements in their daily activities. They are also famous for introducing as first company in the Netherlands a 4 day working week.
Empowering Employees to Drive Brand Growth and Engagement
AFAS leverages Sociuu as a core tool for employee advocacy, ensuring that employees actively share corporate and industry-related content. Their main goal is branding—boosting AFAS’s online presence and strengthening thought leadership. By integrating Sociuu with Brandwatch, AFAS can track engagement, measure sentiment, and refine their content strategy based on real-time analytics.
“Our employees are our most powerful ambassadors. The power of branding lies in authenticity, and Sociuu enables us to showcase our company’s true voice through our employees. Instead of just pushing content from a corporate perspective, now our employees actively contribute to our brand narrative. This leads to higher trust and engagement from our audience. The combination of easy sharing and powerful analytics has created a seamless advocacy program that drives visibility, credibility, and meaningful engagement. We now have clear insights into what works, who engages, and how we can optimize our messaging. The integration with Brandwatch provides real-time analytics that help us fine-tune our content strategy for maximum impact.”
By combining Sociuu’s seamless sharing capabilities with Brandwatch’s powerful analytics, AFAS has built a scalable and data-driven branding strategy, reinforcing its position as an industry leader.
