Different types of employees as brand advocates


In today’s dynamic workforce, companies are composed of individuals with diverse backgrounds, interests, and motivations. To truly harness the power of employee advocacy, it’s essential to recognize and understand these differences and tailor engagement strategies accordingly. Let’s explore how you can attract and engage different types of employees to become enthusiastic brand advocates.


  1. The social butterflies


Who they are: Social butterflies thrive on interactions and networking opportunities. They enjoy being at the center of social circles and are active participants on various social media platforms.

How to attract them:

  • Host social events and networking opportunities within the company.
  • Encourage them to join employee resource groups or social committees.
  • Provide training on social media best practices and how they can leverage their networks to promote the brand.


  1. The thought leaders


Who they are: Thought leaders are passionate about their industry and enjoy sharing their knowledge and insights with others. They are often sought after for their expertise and credibility.

How to attract them:

  • Provide opportunities for them to showcase their expertise through speaking engagements, webinars, or blog posts.
  • Encourage participation in industry forums, conferences, and online communities.
  • Recognize and celebrate their contributions to the organization’s thought leadership initiatives.


  1. The team players

Who they are: Team players thrive in collaborative environments and enjoy working with others towards a common goal. They value camaraderie and the sense of belonging within their team.

How to attract them:

  • Foster a culture of collaboration and teamwork within the organization.
  • Encourage participation in team-building activities, group projects, and cross-functional initiatives.
  • Highlight the impact of their collective efforts on achieving shared objectives and driving positive outcomes for the brand.


  1. The Innovators

Who they are: Innovators are creative thinkers who are always seeking new ways to improve processes and drive innovation within the organization. They thrive in environments that encourage experimentation and out-of-the-box thinking.

How to attract Them:

  • Create channels for them to share their ideas and suggestions for innovation.
  • Provide resources and support for innovation labs, hackathons, and brainstorming sessions.
  • Recognize and reward their contributions to driving positive change and pushing the boundaries of what’s possible.


  1. The ambassadors in training

Who they are: Ambassadors in training are eager to learn and grow within the organization. They may be new hires or employees who are exploring different roles and responsibilities.

How to attract Them:

  • Offer mentorship programs and opportunities for professional development.
  • Provide clear pathways for career advancement and skill enhancement.
  • Encourage them to participate in advocacy initiatives to build their personal brand and expand their professional network.




Every employee brings a unique set of skills, interests, and motivations to the table. By understanding and embracing these differences, you can create a more inclusive and engaging environment where employees feel valued, empowered, and motivated to become enthusiastic brand advocates.


Whether they’re social butterflies, thought leaders, team players, innovators, or ambassadors in training, there’s a role for everyone in driving the success of your employee advocacy program. Remember, it’s not just about attracting employees to engage with the company; it’s about creating opportunities for them to thrive and make meaningful contributions that benefit both the organization and the individuals themselves.


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