"Our job posts get almost no organic reach"
Employee networks on LinkedIn are 561% larger than the average company's follower base. One share from each employee outperforms your entire company page on any given day.
HR TEAMS
Your next great hire is already connected to your people.
The best candidates aren't browsing job boards. They're in your employees' networks — waiting for someone they trust to tell them why your company is worth joining. Sociuu makes that happen at scale.
THE REAL PROBLEM
Your employer brand is invisible where it matters most.
You've nailed the EVP. You've built the careers page. You have content ready to go. But your company LinkedIn page reaches a fraction of the candidates who actually match your open roles.
Your employees already have direct relationships with the exact people you want to hire. The problem isn't your employer brand — it's your distribution. Sociuu fixes that.
It connects your employer branding content to employee networks in a way that feels authentic, not forced — because employees choose what to share and how to say it in their own voice.
"Candidates don't believe what companies say about culture"
76% of people trust content from individuals over brands. When an employee shares a culture story in their own words, it lands as a personal recommendation — not branded marketing.
"We can't get employees to actually post on LinkedIn"
Because existing tools feel like a chore. Sociuu delivers curated content through channels employees already use — Teams, Slack, WhatsApp — and makes sharing a single tap, not a project.
"We can't prove employer branding ROI to leadership"
Sociuu tracks Earned Media Value, reach, engagement, and employee-generated referrals per post. You walk into budget reviews with a number — not a story about impressions.
561%
Larger employee network vs. your company's social following
76%
Trust in individuals. People trust people - not brand pages
59%
B2B decision-makers trust employee though leadership over branded content
90
Days to measurable ROI. First employer brand health report delivered.
HOW IT WORKS FOR HR
From careers page to candidate pipeline —automatically.
Sociuu plugs into your existing employer branding content — your careers page, culture posts, job openings — and gets it into employee hands without any extra manual work from your team.
STEP 1
CONNECT YOUR CONTENT SOURCES
Sociuu automatically pulls in your careers page, culture posts, job openings, and blog articles via RSS and API integrations. Everything is instantly share-ready — no manual uploading, ever. Your hub is live within 48 hours of signing.
STEP 2
AUTOFLOW DELIVERS TO EMPLOYEES
Our AI engine sends each employee the most relevant content based on their role, department, and interests — through Teams, Slack, WhatsApp, or email. Every notification includes a suggested caption they can personalise or post as-is with one tap.
STEP 3
TRACK YOUR EMPLOYER BRAND HEALTH
Your dashboard shows real-time reach, Earned Media Value, employee-generated referrals, and content engagement broken down by post, employee, and department. Finally — an employer branding metric you can take to the CFO and the board.
Get a free consultation!
Sign up here to get a free consultation on what better suits your needs.
BUILT FOR HR TEAMS
Everything your team needs. Nothing it doesn't.
Every feature in Sociuu passed one test: does this make it easier for employees to authentically represent the employer brand? The ones that didn't pass got cut.
Career Page Integration
Sociuu syncs automatically with your careers page. Every new job opening becomes share-ready content distributed to the employees most likely to know the right candidate.
Autoflow — Zero Manual Work
Your team queues content once. Autoflow personalises and distributes it to every employee at the right time through the right channel. No email blasts, no chasing people.
Employer Brand Health Dashboard
Real-time reach, EMV, engagement, and employee-generated referral tracking — broken down per post, employee, and department. The data that justifies your budget every quarter.
GDPR by Design
Employees opt in, retain full control, and can opt out at any time. All data stays in the EU. Built in Denmark for European privacy standards — not bolted on after the fact.
Opt-in Leaderboard
Optional, employee-controlled gamification that creates friendly competition and sustains advocacy momentum well beyond the initial launch buzz.
Live in 48 Hours
Discover how AI can assist your content creation during a personalized demo.
TWODAY CASE STUDY
500 advocates. Results they never imagined.
Twoday, a leading Nordic IT consultancy, launched Sociuu to scale their employer brand without scaling headcount. Within months, 500 employees had enrolled — far beyond initial targets — and the results permanently changed how they measure HR effectiveness.
Twoday Use Case
“Our employee advocacy team has truly exceeded expectations. With 500 co-workers enrolled, their commitment to the program has been outstanding, and the results speak for themselves.“
"The impact on our employer branding has been tremendous. Our employees have become our most powerful brand ambassadors, helping us enhance our online visibility and engagement in ways we couldn’t have imagined."
Sandra Kauneckė, Employer Branding Manager, Twoday
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LEAVE A MESSAGE
New collaborations & opportunities in mind? Drop us a line & we'll get back to you.
Find Your Case
Whether you're in marketing, HR, or communications — or you're already using Brandwatch — Sociuu integrates into your world and amplifies your existing efforts.
Marketing
Marketing & Social Media Teams
Including employee advocacy in your SoMe and Marketing strategy instantly improves your SOV, reach and content engagement.
Human Resources
HR Teams
Using employee advocacy to promote your employer branding efforts and source talent and candidates are extremely effective.
Communications
Communication Teams
Including employee advocacy in your Communication strategy instantly improves your SOV, reach and content engagement.
Brandwatch x Sociuu
Brandwatch x Sociuu
Plug in Sociuu to Brandwach social media management and instanly enable employees to boost your content!
COMMON QUESTIONS
HR Teams ask us a lot.
If your question isn't here, book a call. We'll give you an honest answer — including telling you if Sociuu isn't the right fit for your current stage.
Will employees actually participate, or will it die after the launch?
This is the most important question to ask, and the answer depends on two things: content quality and friction. Sociuu removes friction — employees receive relevant posts through channels they already use and share with one tap. For content, we onboard your team with a proven 90-day activation playbook. Customers who follow it see adoption rates that are 3× the industry average, and engagement that sustains itself well past the initial launch.
Can we use Sociuu just for employer branding, not general marketing?
Absolutely. Sociuu lets you create content streams that are specific to HR — careers page updates, culture posts, job openings, EVP content, and employee stories. You control what gets distributed to which employees, and you can keep employer branding content completely separate from marketing or communications content if you prefer.
How long does implementation take? Do we need IT involvement?
Your branded SociuuHub is live within 48 hours of signing — configured by our team, not yours. There are no IT tickets, no dev dependencies, and no complex integrations to set up. Employees receive invitations through the channels they already use. Most customers have their first employee posts live within the first week.
Is Sociuu GDPR compliant? What about employee privacy?
Sociuu was built in Denmark with European data protection law at its core — not retrofitted after the fact. All employee data stays within the EU. Employees opt in voluntarily, retain full control over their profile and history, and can opt out at any time with no data retained. We provide a full Data Processing Agreement and security documentation package on request.
How do we measure employer branding impact in Sociuu?
Sociuu tracks Earned Media Value (EMV) — the equivalent ad spend required to achieve the same organic reach — down to the individual post level. You also get reach, impressions, engagement, and employee-generated referral data in real time. All of this rolls up into export-ready reports you can take directly to a leadership presentation or budget review.
