THE MISSING PIECE
Brandwatch is the gold standard for understanding what's happening in social media. You know your Share of Voice. You know what content resonates. You know the moments worth capitalising on — often before your competitors do.
But knowing isn't the same as reaching. Publishing to your company page reaches a fraction of your addressable audience. Your employees' combined networks are an order of magnitude larger — and they're the most trusted distribution channel you're not fully using.
Sociuu is the activation layer that sits on top of Brandwatch. It takes the content you're already creating and publishing through Brandwatch, and gets it in front of your employees so they can amplify it — at scale, authentically, and without adding any friction to their day.
Reaches ~3% of your follower base organically
Brandwatch insights used for listening, not amplifying
Employee networks untapped and invisible to you
No EMV visibility on employee-driven reach
A simple integration links your Brandwatch content streams to Sociuu. Content published through Brandwatch automatically appears in your Sociuu Content Hub — ready for employee distribution. Setup takes hours, not weeks.
Your team adds a suggested caption to each share-ready post — drafted in the employee's voice, on-message, with one-click personalisation built in. Employees can use it as-is or make it their own. You maintain brand control without sacrificing authenticity.
Sociuu's AI engine delivers the most relevant content to each employee through Teams, Slack, WhatsApp, or email — at the optimal moment based on their role, department, and historical engagement. Zero manual chasing.
Track Earned Media Value, reach, and Share of Voice from employee advocacy alongside your Brandwatch data. For the first time, see the full picture of your brand's social footprint — owned, earned, and employee-driven — in one place.
Sign up here to get a free consultation on what better suits your needs.
THE INTELLIGENCE LAYER
Brandwatch gives you the most comprehensive social listening, analytics, and content management platform available. You see brand mentions, competitor movements, audience sentiment, and trending topics in real time.
THE ACTIVATION LAYER
Sociuu takes the content and insights Brandwatch surfaces and turns them into action — putting the right posts in front of the right employees at the right moment, then measuring every share's impact in Earned Media Value.
With Brandwatch listening and Sociuu activating, you can spot a trending conversation, create a response piece, get it in employees' hands within hours, and measure the total earned reach it generates — all before your competitors finish their Monday morning meeting. That's the compounding advantage of running both layers together.
Content you publish or schedule in Brandwatch automatically populates your Sociuu Content Hub. No double entry, no manual uploads. Your existing publishing workflow gains a distribution layer it previously didn't have.
Sociuu's AI engine delivers the most relevant content to each employee based on their role, interests, and engagement history — through Teams, Slack, WhatsApp, or email. Suggested captions ready to post with one tap or personalise in seconds.
See your brand's full social footprint — owned channel performance from Brandwatch, plus employee-generated reach from Sociuu — in a single view. Track SOV trends with and without employee advocacy to quantify its contribution.
Track the advertising equivalent value of every employee share per post, employee, department, and campaign. EMV data you can use to justify the combined Brandwatch + Sociuu investment in a single board deck — with a number, not a story.
Give executives a content queue written in their voice — pre-approved, drafted by AI, one-click to post. Turn your C-suite into thought leaders without a calendar conflict. Separate analytics track their reach independently from the broader programme.
Employees opt in, retain full control, and can opt out at any time. All data stays within the EU. Built in Denmark for European privacy standards — critical for the enterprise Brandwatch customers operating across multiple European markets.
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Discover the case that better aligns with your team.
Including employee advocacy in your SoMe and Marketing strategy instantly improves your SOV, reach and content engagement.
Using employee advocacy to promote your employer branding efforts and source talent and candidates are extremely effective.
Including employee advocacy in your Communication strategy instantly improves your SOV, reach and content engagement.
Plug in Sociuu to Brandwach social media management and instanly enable employees to boost your content!
No — nothing changes in how you use Brandwatch. Sociuu is a pure add-on. Your existing publishing, listening, and analytics workflows stay exactly as they are. Sociuu simply adds an employee activation layer on top: content you publish through Brandwatch is automatically available in Sociuu for employee distribution. You gain a new capability without losing anything you rely on.
The integration uses standard RSS feeds and API connections that work out-of-the-box with Brandwatch's publishing module. Content you schedule or publish in Brandwatch flows into the Sociuu Content Hub automatically — no custom development, no IT project required. Our onboarding team handles the configuration as part of your 48-hour setup. Most Brandwatch customers are live and distributing to employees within 72 hours of signing.
Yes. Sociuu's analytics dashboard tracks Earned Media Value, reach, and employee engagement data that complements your Brandwatch reporting. You can see your company page performance from Brandwatch and your employee-generated reach from Sociuu side by side — giving you a complete picture of your brand's total social footprint for the first time. Export-ready reports make it easy to combine both data sources in stakeholder presentations.
Yes — Sociuu is a separate subscription that sits alongside your Brandwatch licence. We offer three plans: Select (fixed licence count), Growth (starting at 200 licences with up to 4,800 additional free in Year 1), and Enterprise (for multi-market programmes). Because Sociuu is a purpose-built add-on rather than a Brandwatch feature, pricing is transparent and based on your employee licence count. Book a consultation and we'll give you a clear number within 24 hours.
Yes, fully. Sociuu was built in Denmark with European data protection law as a foundational design principle — not an afterthought. All data stays within the EU, employees opt in voluntarily and can opt out at any time, and we provide a full Data Processing Agreement. For Brandwatch enterprise customers operating across multiple European markets, we can provide market-specific compliance documentation on request.
