THE REAL PROBLEM
You're producing high-quality communications — announcements, executive thought leadership, campaign content, industry commentary. The strategy is solid. The writing is sharp. But then it gets posted to your company page, and the algorithm buries it.
The problem isn't your content. It's that you're trying to win a social media game using a corporate account as your only player.
Sociuu turns your entire workforce into a distributed communications team. When employees share your content in their own voice, it lands as a personal endorsement — not a press release. That changes everything about how far it travels and who acts on it.
LinkedIn's algorithm gives personal profiles a structural advantage over company pages. One employee share typically reaches more people than your company page's entire weekly output — and it comes with built-in social proof.
Sociuu's Leadership Mode gives executives a pre-approved content queue with AI-drafted captions in their own tone. One-click approval. No ghostwriting bottleneck. Their thought leadership goes live without eating their calendar.
Sociuu provides a suggested caption for every post — carefully drafted, on-message, ready to use. Employees can personalise it or share it as-is. You set the tone; they add the authenticity. It's controlled without being inauthentic.
Sociuu tracks Earned Media Value per post, per employee, and per campaign. You'll know exactly which messages cut through, which content formats perform best, and what your comms activity is worth in real advertising equivalent value.
Sociuu integrates with your blog, news page, press releases, and social channels via RSS and API. Every piece of content becomes share-ready the moment it goes live — no manual uploading, no extra steps. Your hub is configured and live within 48 hours of signing.
Our AI engine delivers the most relevant content to each employee based on their role, department, and engagement history — through Teams, Slack, WhatsApp, or email. Every notification comes with a suggested caption they can post instantly or personalise. No email blasts. No chasing people.
Your real-time dashboard tracks reach, Earned Media Value, engagement, and Share of Voice per post, employee, and campaign. See exactly which communications land and which don't — and come to stakeholder meetings with data that justifies every comms initiative you run.
Sign up here to get a free consultation on what better suits your needs.
AFAS USE CASE
AFAS, a leading Dutch software company, used Sociuu to transform how their communications reached external audiences. The shift from corporate broadcasting to employee-led amplification didn't just improve their reach numbers — it changed how their brand was perceived in the market entirely.
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Discover the case that better aligns with your team.
Including employee advocacy in your SoMe and Marketing strategy instantly improves your SOV, reach and content engagement.
Using employee advocacy to promote your employer branding efforts and source talent and candidates are extremely effective.
Including employee advocacy in your Communication strategy instantly improves your SOV, reach and content engagement.
Plug in Sociuu to Brandwach social media management and instanly enable employees to boost your content!
Every post in Sociuu comes with a pre-drafted, on-brand suggested caption that you write. Employees can use it exactly as written, or personalise the wording — but the core message, links, and framing come from you. You maintain editorial control over what's available to share; employees add the personal voice that makes it land. It's controlled authenticity, not a free-for-all. You also set which content streams are available to which employees, so the right content reaches the right people.
Yes — this is exactly what Leadership Mode is built for. It gives each executive a personalised content queue of pre-approved posts written in their own tone. They approve with one tap and it goes live on their profile. You can assign a ghost-writing workflow so a communications team member drafts, an exec approves, and no one's calendar gets blown up. Leadership analytics track their reach, engagement, and EMV separately from the broader employee programm
Sociuu tracks Earned Media Value (EMV) — the equivalent advertising cost of the organic reach your employees generate — per post, per employee, per department, and per campaign. You also get Share of Voice tracking, reach, and engagement data in real time, all exportable for stakeholder reports. Most Sociuu customers present their first quantitative communications ROI report within 90 days of launch — often for the first time ever.
Sociuu lets you publish a high-priority post to all employees immediately — bypassing the usual scheduling queue — so that when a major announcement or reputational event hits, you can mobilise your employee network within minutes. You control the narrative, the caption, and the timing. Employees receive a notification through their preferred channel and can share with one tap. This is far faster and more credible than any press release distribution.
No. Your branded SociuuHub is configured by our onboarding team within 48 hours of signing — no dev dependencies, no IT tickets, no complex integrations to set up. Employee invitations go out through Teams, Slack, WhatsApp, or email. For content syncing, our RSS and standard API integrations work out-of-the-box with most CMS and social platforms. You can be live and sharing within a week of your kick-off call.
