2025 has shown that Employee Advocacy has grown into being a "must have" for companies, not only to activate and engage employees on social media, but also to strengthen employer branding, share of voice, reach of ones company presences and gaining a competitive advantage.
Thus, many struggle either when starting up, or when scaling an existing program. Some of them are;
1. A too small group of employees, which is hard to scale the program from
2. Only one person running the program, which produces bottlenecks and lack of content frequency
3. No strategic off set and ownership
4. Lack of metrics and measurement
+ many more which we will adress at the webinar.
