Social Media Management Meets Employee Advocacy: A new three-year agreement solidifies a four-year alliance, bringing social media strategy and employee amplification into a unified workflow.

Employee advocacy platform Sociuu and Brandwatch, a Cision company, have signed a new three-year strategic partnership agreement, strengthening their collaboration to streamline corporate communications and extend the reach of company content through employee networks.

The partnership began in 2022 in response to demand from shared customers. Over the past four years, the joint offering has expanded across international markets, serving a number of global corporations looking to turn internal teams into active brand ambassadors.

Unifying Social Strategy and Employee Advocacy

The integration pairs Brandwatch’s content creation, publishing and scheduling capabilities with Sociuu’s employee advocacy platform, enabling marketing and communications teams to manage social content centrally and make approved content available for employees to share with their networks. Sociuu’s user friendly interface fits effortlessly into daily workflows, helping teams launch and scale their employee advocacy programs.

“Our four-year partnership with Brandwatch has helped customers turn corporate content into authentic reach through their employees’ networks,” said Sociuu CEO Per John Jensen. “Renewing for another three years gives us a clear runway to strengthen the integration and make employee advocacy even easier for our shared customers.”

“The strongest technology partnerships solve real customer needs, and our relationship with Sociuu is a great example,” said Stuart Clark, SVP Content and Partnerships Strategy at Cision. “What began through shared customer demand has grown into a successful partnership, helping customers get more value from their social media strategies.”

Sociuu is a best of breed employee advocacy platform that enables organizations to distribute and amplify content, build employer brand presence, and measure employee-led reach across social networks. Founded in 2017 in Copenhagen, Sociuu helps companies across B2B and consumer sectors amplify reach, enhance employer branding, and drive authentic social engagement.

The platform streamlines internal and external communications through intelligent distribution, automated workflows, and personalized employee hubs that make social sharing seamless.

Operating with strict European data privacy standards, Sociuu integrates directly with core enterprise collaboration tools—including Microsoft Teams, Slack, and Brandwatch—giving communications teams transparent metrics, rich engagement tracking, and measurable business ROI.

Brandwatch is the leading social media management and consumer intelligence suite, empowering brands to see and be seen, understand and be understood by the audiences that matter most. Trusted by half of the Forbes 100, Brandwatch equips the world’s most innovative companies with AI-powered insights and tools to seize opportunities, strengthen engagement, and accelerate growth.

Our comprehensive suite spans consumer intelligence, influencer marketing, and social media management, enabling brands and agencies to execute data-driven strategies at scale.

Brandwatch is part of the Cision portfolio of products, alongside Trajaan, CisionOne, and PR Newswire, helping organizations connect signals across search, social, and media to drive better decisions and outcomes.

Media Contact:

Aimee Baumgartner, Communications Manager:
aimee@sociuu.com

General inquiries: hi@sociuu.com