The Challenge
Walter Tools, a leading manufacturer of cutting tools, sought to increase its social media presence and general share of voice, specifically on LinkedIn. To achieve this, they decided to leverage the power of employee-driven advocacy and authentic content.
The Solution
Successful implementation of Employee Advocacy increases both SOV and engagement
Walter Tools successfully implemented an employee-driven advocacy program, resulting in an 81% engagement rate from 69 participating employees. Through this program, employees shared 840 posts, with 48% generated through employee-driven advocacy. This strategy significantly increased Walter Tools’ social media reach and engagement, resulting in a higher Share of Voice in the industry.
“After 6 months of POC, the results have been convincing, not only ROI but also employee engagement. I’m particularly amazed that all adopted users are using the personal SociuuHub and generating 1/3 of earned media value as employee-driven advocacy.”
-Aline Gekeler, Project Specialist Digital Marketing
The Results
Key takeaways
Significant increase in social media reach and engagement by leveraging the power of employee-driven advocacy.
