How Sociuu Helped Topdanmark Achieve 78% Employee Engagement in Their Advocacy Program

The Challenge

Topdanmark, one of Denmark's largest insurance companies, faced the challenge of effectively leveraging social media for their sales professionals' lead generation activities. The goal was to boost employee engagement and optimize their social selling strategies. Despite having a clear purpose, they needed a streamlined and efficient way to enable employees to share content and track engagement.

The Solution

Topdanmark discovered Sociuu, a platform designed to streamline and enhance employee advocacy programs. Sociuu provided the tools necessary for easy content sharing and engagement tracking. After considering various options, Topdanmark chose Sociuu due to its simplicity and effectiveness. John Doe, Marketing Director at Topdanmark, noted, 'Sociuu's platform made it simple and hassle-free for our employees to share content, significantly boosting our engagement and ROI.' Employees found it easy to share curated content, which subsequently increased their participation in social selling activities.

The Results

After implementing Sociuu, Topdanmark saw remarkable results. The employee engagement rate soared to 78%, while the average open rate of campaign emails reached an impressive 90%. Posts shared by employees experienced an average engagement rate of 53%. Overall, Topdanmark achieved an ROI of more than 210% in earned media value. These metrics clearly demonstrate the effectiveness of Sociuu in enhancing Topdanmark's employee advocacy program and social selling efforts.