Employee advocacy to build brand, increase outreach and engage employees

Industry

Human Capital Services

Challenge

YoungCapital wanted to establish an employee advocacy initiative that would function as an integrated part of communication and marketing.

Results

The impact your customer saw. Two to three sentences are a good standard for the right amount of content.

www.youngcapital.nl

€80.0

Earned Media Value

66%

Open Average Rate

44%

Average Engagement Rate

“We use Sociuu to give our employees structural, relevant and interesting content to share on social media. This helps us in telling our online story without spending media budget”.

— Nikki Hoevenaars

Project manager, Marketing & Communication @ YoungCapital

picture of an office, with a few people working at desks

About Young Capital

In 2000, when Bram Bosveld, Hugo de Koning, and Rogier Thewessen were still students, they were looking for part-time jobs. They couldn't find anything online, so they created their own job board: Studentenwerk. Employers posted their vacancies, and students applied online.

The Challenge

YoungCapital wanted to establish an employee advocacy initiative that would function as an integrated part of communication and marketing.

The Solution

To realize the ambitions, YoungCapital selected Sociuu to be the tool to orchestrate marketing, branding and recruitment initiatives amongst their employees.

This resulted to:

1,100 users onboarded in the Sociuu platform
The employee adaption to the EA program is as high as 38%
Of the total email sent to employees they have an average open rate of 66%
Average engagement rate of content shared by employees of 44%
they achieved more than 36.000 organic clicks to their website with a media value of over > €80.000.

The Results

Key takeaways

AFAS Software’s employees contribute to a credible and engaging brand narrative.

Young Capital started out with a pilot of 170 people and is currently using Sociuu within the whole organization of 1,100 employees as an integral part of their communication.
YoungCapital now sends out relevant content to their employees to share on social media, and since beginning now their whole organization of 1,100 employees uses Sociuu “one-click action” to post content on social media.